The Nugget: Paul Pritchard

Paul Pritchard’s pretty good at keeping balls in the air. Well he needs to be as head of digital agency Overdose where he applies creative and critical thinking to e-commerce.

But after work you won’t find Paul on the couch. He thrives on being a dad and putting everything into that job too - taking his kids surfing at Piha Beach, or to watch his favourite Blues rugby team. While there haven’t been too many victories lately, he reckons it’s more important that he carries on the traditions created by his late father who used to take him to watch Auckland in their heyday.

However what Paul really loves, apart from his wife of course, is his not so secret mistress - football.

As a life-long soccer tragic, Paul’s covered a fair few miles - though he admits that after starting off as a “bulldozing” striker, he’s moving back in the positions as he gets older. But while the body doesn’t always co-operate these days, he reckons he recently had his best game ever, (his wife suggested it was more like four years ago) against his nemesis team, the Reefers, whom they hadn’t beaten in five years. On this golden day everything clicked and they won 6-1, with Paul himself scoring a “world class hat-trick”.

And to make the day even sweeter, it was the first time his family had come to see him play. Unfortunately though, his kids kept running away from the pitch and while his wife was trying to wrangle them, sadly they missed every single one of his goals.

While ensconced these days in the digital world, Paul wasn’t always a tech-head, with a degree in English literature and art history - as well as post-graduate studies as a designer.

So, as a former creative-type turned businessman, it’s no surprise he appreciates both the fashionable details on all our gear and our very sharp prices as well.

In particular, he’s loving our brand new Macintosh coat in camel ($250), our suede Bertie Mase boots ($250); and these slim fit Selvedge denim jeans, navy and white check Cutty Sark classic-fit shirt, and Ruby merino jumper, ($120 each or bundle any three for just $300).

At 3 Wise Men, we’ve always said busy people are the most interesting people. Clearly Mr. Pritchard’s both. Read on for further evidence.